About Lori

Based on her 12 year career as a Wilhelmina model, a degree in fine arts education and 35 years as a professional makeup artist, Lori is considered an expert in the field of beauty.

Seven time Emmy winner for outstanding achievement in makeup on a daytime show, Lori has been makeup artist to Barbara Walters for 30 years, creating Ms. Walter’s on-camera appearances for ABC’s “The View”, “20/20” and “The Barbara Walters Specials”. With her strong photographic background, Lori has proven indispensable on the many high profile photo shoots in Ms. Walter’s schedule.

Lori's areas of professional expertise include:

  • Corporate and media women for on-camera and television appearances

  • Social engagements

  • Weddings: brides and bridal parties

  • Make-up lessons

Combining her past years as an on-camera professional and now as a professional makeup artist, Lori has had the opportunity to provide information and guidance to an even larger audience through on-camera / on-air segments of “The View”.

In addition, Lori has also been a spokesperson for various cosmetics companies, representing products on QVC, hosting television infomercials, and appearing on television shows educating women about beauty products, application processes and teaching how to achieve results.

Lori has worked for The View, ABC 20/20, Good Morning America, Nightline, Live with Regis and Kelley, Dateline, A +E, The Tonight Show with Jay Leno, Late Show with David Letterman, Late night With Conan O’Brien, Politically Incorrect, Today Show, Bill O’Reilly, Et, Access Hollywood, Entertainment Tonight, CNN, ABC World News

Lori recognizes how confusing modern cosmetics can be and how important appearance, confidence and self-esteem are to today’s women.. She has made it her mission to provide tools and information that people can easily use and understand. Her strength of listening to her clients’ goals and assisting them in achieving the best version of themselves has given Lori a loyal following.